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Miércoles, 21 Noviembre 2012 23:41

Llegan libros best sellers a iTunes México

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Tuvieron que pasar dos años para que las grandes casas editoriales de México pusieran a la venta las versiones electrónicas de sus libros más populares y comerciales en la tienda iTunes de Apple.

Tiendas como Gandhi y el Fondo de Cultura Económica fueron las primeras en vender libros electrónicos en el País, cuyo canal trajo apenas el 1 por ciento en ganancias para las editoriales.

"Entramos en un mundo nuevo en el que hay que creer y en el que debemos estar. Por el momento todavía estamos absorbiendo pérdidas, pero hacia allá va el mercado", dijo Carlos Ramírez, director de Santillana.

Añadió que el índice de lectura electrónica será bajo porque los índices de lectura en sí son bajos.

"México no alcanza ni a un libro por persona al año. Además, estas ediciones están enfocadas a aquellos que hoy tienen un dispositivo para descargarlos, que aún es muy poca gente", admitió.

Respecto a la estrategia de distribución que está por venir, Roberto Banchik, director general de Random House Mondadori, adelantó que llegarán primero en electrónico aquellas novelas impresas en el extranjero, pero las que se imprimen en el País llegarán primero en papel con una ventaja de entre 3 y 4 semanas.

Para Santillana, sus lanzamientos serán simultáneos en papel y digital a partir de 2013.

Además de la tienda de libros electrónicos iBookstore de Apple (se puede ver desde iTunes o en la app iBooks en dispositivos iOS), se espera que lleguen opciones de e-libros en español a Sanborns y Amazon para finales de 2012 o inicios de 2013.

 

 

 

 

Fecha: Lunes 29 de Octubre del 2012
Fuente: REFORMA - INTERFASE

Read 3200 times Last modified on Viernes, 09 Noviembre 2018 22:16
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