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Lunes, 09 Mayo 2016 23:48

Viernes de lectura. El nuevo CCO: Transformando las empresas en un mundo cambiante

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¿Os acordáis que os contamos que el día 27 de abril presentábamos el informe The New CCO de Arthur W. Page Society? Pues bien, Roger Bolton y Björn Edlund, representantes de la prestigiosa asociación de directores y profesionales de comunicación, dieron una conferencia magistral que nos sirvió para reafirmar la importancia clave de este documento.

 

Os hemos hablado del informe en más de una ocasión, pero es que, insistimos, es un documento imprescindible para entender el contexto presente y futuro de las comunicaciones y poder adaptarnos en consecuencia. Como se defiende en el texto, las empresas se rigen en cierto modo por las leyes de Darwin y solo aquellas capaces de adaptarse a las exigencias del entorno en el que operan podrán sobrevivir. El resto, se estancará y acabará por extinguirse irremediablemente.

En fin, que si tienes 15 minutos, no tienes excusa. Porque además de ser viernes de lectura —el primer viernes de lectura del mes—hemos traducido el informe al español para ponerlo todavía más fácil. Así que nuestra recomendación para hoy es el resumen ejecutivo de El nuevo CCO: Transformando las empresas en un mundo cambiante.

El informe pone de manifiesto la necesidad de una nueva forma de liderazgo para poder navegar con éxito en un nuevo contexto plagado de retos: competidores que se incorporan al mercado y reinventan los modelos de negocio tradicionales, formas de trabajo nunca antes vistas, la transformación en el modo de relacionarnos con el resto de personas y con las organizaciones, el empoderamiento de los grupos de interés…

Otra cosa que nos gusta del informe que ha preparado la Arthur W. Page Society es la claridad con la que se explican las tendencias más relevantes del sector y las funciones que deberían desarrollar los CCO para estar alineados con el contexto en el que operan y servir con éxito a sus empresas y, en última instancia, a la sociedad en general.

Si todavía no estás convencido puedes leer la nota de prensa que preparamos tras la presentación en España del informe aquí. Si ya te has decidido, puedes descargar el documento desde nuestra página web pinchando aquí o acceder al estudio completo en inglés desde la página de Arthur W. Page Society.

Read 1119 times Last modified on Domingo, 11 Noviembre 2018 21:37
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